PBR - Not Just for Hipsters

Pabst Blue Ribbon isn’t just a fad. It’s a 168 year old brand that began in Wisconsin, where cheap beer and good beer are often interchangeable. That it’s popular with the cool kids isn’t a reason to deride - it’s, in fact, a reason to celebrate. PBR is a brand that has grown despite a lack of major marketing. While Budweiser and MillerCoors are spending millions on Super Bowl commercials, you can toast their excess with a can of Pabst. It’ll taste better, at least.

Monk’s House of Ale Repute now has Pabst Blue Ribbon on tap. Maybe it’s a nod to its clientele. Maybe enough people asked for it that they were forced into it. I won’t begin to assume the reasoning behind putting PBR in an upscale beer bar, except to say that Jerry Hauck himself said when I interviewed him last month:

“If I’m going to go for one of the American lagers, it’s probably going to be Blue Ribbon.”

Darth Cheney wrote:Vindication...finally!

Freedom Forever wrote:Coors Light = Worst beer ever! IMHO Just drink water it has more flavor.